Conduit Associates is operating a pro-bono COVID-19 (Coronavirus) crisis communications clinic to assist impacted organisations requiring crisis communications advice during the pandemic  Please complete the contact form providing a short outline of your organisation, discussion points and issues you would like assistance with.

Conduit Associates is a boutique global crisis, issues and risk communications consultancy. We provide clients with expertise, counsel, operational support and guidance to manage reputation and outcomes through risks, challenges and unexpected or complex events.

Drawing on significant military, government and corporate experience, Conduit Associates advise and support individuals and organisations on a broad range of reputation risks, issues and unexpected events, drawing upon experience in the security, diplomacy, corporate and government sectors.

Our team of associates is very experienced across an extensive range of sectors and highly skilled in individual areas of expertise.  These include crisis planning, risk mitigation and incident management, post-crisis brand engagement, and developing organisational culture. We have particular experience in the EU, GCC and ASEAN regions.

Why we are different

Conduit Associates understands risk and the role of communications in mitigating risk and influencing risk perception. We offer high levels of service that focus on our client’s needs, providing a responsive, discreet and flexible approach in complex situations.  We understand the dynamics at work when under pressure, how to manage reputation and how to achieve successful outcomes before, during and after a crisis.

How we can help

We help to identify, plan, prepare and manage organisational risks, disruptive events, news or crises that can impact:

  • People – staff, clients, stakeholders or the general public (or a combination of any of these)
  • Operations – disrupting day-to-day business
  • Reputation – affecting value, trust or credibility

Sector experience

All at Conduit Associates are experienced professionals with over 30 years’ experience in strategic communications, campaign planning, crisis communications, issues management, risk and reputation management, brand communications, organisational culture, and internal communications.

Our strength lies in our ability to work as a team to support our clients, drawing from our substantial experience across a number of sectors and regions.  This is augmented with our in-house backgrounds and consulting experience.  We understand our client’s needs from all angles and pool our strength to deliver the best outcomes.

  • Security
  • Economic Development
  • Financial Services
  • Oil & Gas
  • Real Estate
  • Government
  • Public Diplomacy
  • Retail
  • Agriculture

Founder of Conduit Associates 

Sheena Thomson, Found. Chart. PR, MCIPR, FRSA

Sheena is a global strategic, crisis and issues communications leader. She has built a solid reputation over the course of her career in military media operations, government advisory and corporate communication roles. She is an expert in the field of planning, training and managing communications, both during and after situations that either threaten or impact lives, reputation or business operations.

Sheena specialised in military human resources and media operations as an officer in the Royal Navy, where she mastered the ability to craft clear communication of a complex subject in frequently challenging settings. Since leaving the Royal Navy, Sheena held senior multi-sector communication roles that includes senior advisory or spokesperson roles for NATO, the EU, the ASEAN Secretariat and the Emirate of Abu Dhabi Executive Council General Secretariat. Sheena has represented clients in many countries around the world and has lived in Macedonia, Egypt, UAE, Oman, and Thailand leading up to the 2014 coup d’état.

Her crisis management expertise often places her at the centre of sensitive and challenging situations. These include aircraft accidents, political crises, cyber security concerns, regulatory challenges and post-IPO issues management.

Donald Steel

Associate.  Donald Steel is a former radio presenter and was the BBC’s Chief Media Spokesman for 11 years. He now works on reputation, speaking and training in the UK, Europe, the Middle East and Asia-Pacific. His clients range from aviation and utilities companies to high-profile individuals and global broadcasters.

His recent assignments include a keynote address at the global conference of anti-corruption agencies in Hong Kong; a workshop on social media and civil order at the Government of Sharjah’s International Communications Conference; and crisis training at President Ivanov’s School for Young Leaders in Macedonia, a project personally supervised by the President.

Donald is a regular speaker and trainer on crisis communications at the China Media Centre in London and annually at the London School of Economics. He is a Fellow of the Royal Society of Arts, and in 2008 the BBC Academy, Europe’s largest broadcaster training facility, made him its first Associate Fellow.

Dr Adrian Britten, PhD, C.Psychol.

Associate.  A former FTSE 250 communications and marketing leader, Adrian has substantial experience protecting reputations, engaging employees, developing brands and developing leaders, often in difficult and sensitive situations.  As a Chartered Psychologist he has delivered lasting behaviour change in the transformations, M&As and rebrands which pepper his career. Sector experience includes financial services, defence, retail, oil and gas, FMCG, telecoms, UN agencies and governments across Europe, the Middle East, Asia and North America. 

Alumni for his globally licensed emotional intelligence and leadership communication programmes now number several thousand and his behavioural change measurement system has been deployed in leading organisations across five continents. 

He is the author of publications on organisational communication and employee engagement, with regular coverage in broadcast and print media. He was elected as one of the few non-US members of the Page Society and is a founding member of the Society for Coaching Psychology.  He has a special interest in the role of emotional intelligence in crisis recovery.

Amanda Coleman

Amanda Coleman

Associate. Amanda has more than 20 years’ experience in communicating in a crisis working with public bodies. Her experience includes working with emergency services, central government, local authorities and health providers.

In 2017, Amanda led the law enforcement communication response to dealing with the Manchester Arena terrorist attack. She has also been responsible for leading communication during riots, the murder of police officers, and the death in service of a Chief Constable.

She is the author of Crisis Communication Strategies published by Kogan Page in May 2020. It brings together advice for preparing for a crisis, dealing with it and moving effectively into the recovery phase.

Amanda has worked as a journalist and is a Chartered PR Practitioner as well as a Fellow of both the Chartered Institute of Public Relations and the Public Relations and Communication Association. She is a regular speaker on crisis communications in the UK and internationally

Jacky Rowland

Associate.  Jacky is an award-winning, internationally recognised correspondent. Over her career, she has reported for the BBC, Al Jazeera, the Guardian, The Economist, CBS, NPR and other well-known print and broadcast media.

Jacky began her career as a BBC News trainee.  She swiftly moved to foreign news with postings in North Africa, the Middle East, the former Yugoslavia and the former Soviet Union, including a trip into Afghanistan directly after 9/11.  Her coverage of the uprising in Belgrade against Slobodan Milošević was recognised by a Royal Television Society award. Moving to Al Jazeera, Jacky was based first in Jerusalem, from where she covered two Gaza wars, and then Paris. 

Jacky has reported on some of the most newsworthy, high-risk events of recent times.  She was one of the first journalists on the scene after the Bataclan and restaurant attacks in Paris, and has covered several other terrorist incidents in mainland Europe. Other stories she has reported on include the German Wings plane crash; the Arab Spring demonstrations at Tahrir Square in Cairo; and the collapse of the Gaddafi regime in Libya.

She now uses her extensive experience to train those dealing with the media during fast-moving, intense stories, as well as advising on how to build successful media relationships.  Jacky speaks fluent French and German.

Andrew Wilson

Associate.  Andrew Wilson is an award-winning foreign correspondent and communications professional.  He has spent the majority of his career with Sky News, which included a decade as its bureau chief in Moscow, Jerusalem and then Washington DC. He covered conflicts and breaking news, reporting live and presenting programmes around the world, including Afghanistan, Libya, Gaza, Chechnya, Haiti, Ukraine, Egypt, Africa, Lebanon and Iraq. Andrew also covered the Chile mine rescue and the Asia tsunami.

Andrew has covered elections globally: three in the USA, two in Israel, two in Russia and any number in the UK. Latterly he spent 10 years presenting a two-hour daily live news programme on Sky News which in 2016 won a Royal Television Society award. He has won numerous international awards for his coverage overseas as well.

Andrew works with the John Schofield Trust to mentor young journalists and is a contributor to the Westminster Foreign Affairs think tank Global Strategy Forum. Furthermore he is a keynote speaker and communications skills trainer.  Andrew has a particular interest in effective storytelling and media interviews.

Rose Slavin

Rose is a digital communications expert with a solid reputation managing the social media accounts for some of the most high-profile UK and global-reach brands. She has led the digital content and social media accounts at The Royal Opera House and The Royal Household, where she managed The Royal Family social media accounts.

In Spring 2019, Rose assisted with the social media launch of @SussexRoyal. More recently, she has managed social media for Unique Vacations, the company behind Sandals and Beaches Resorts across the Caribbean. This included in-country support during Hurricane Dorian and post-event advice on social media elements of their crisis management strategies.

Rose studied English literature at Queen Mary, University of London and Broadcast Journalism at City University London. Before specialising in digital content and social media management, Rose gained broader journalism experience with Sky News, the BBC and the Financial Times.