Conduit Associates is a boutique global crisis and issues communications consultancy. We provide clients with expertise, counsel, operational support and guidance to manage reputation and outcomes through risks, challenges and unexpected or complex events. We advise and support individuals and organisations on a broad range of issues and unexpected events, drawing upon experience in the security, diplomacy, corporate and government sectors. Our team of associates is very experienced across an extensive range of sectors and highly skilled in individual areas of expertise.  These include crisis planning, risk mitigation and incident management, post-crisis brand engagement, and developing organisational culture. We have particular experience in the EU, GCC and ASEAN regions.

Why we are different

Conduit Associates offers high levels of service that focus on our client’s needs, providing a responsive, discreet and flexible approach in complex situations.  We understand the dynamics at work when under pressure, how to manage reputation and how to achieve successful outcomes.

How we can help

We help to identify, plan, prepare and manage major disruptive risks, events, news or crises that can impact:
  • People – staff, clients, stakeholders or the general public (or a combination of any of these)
  • Operations – disrupting day-to-day business
  • Reputation – affecting value, trust or credibility

Sector experience

All at Conduit Associates are experienced professionals with over 25 years’ experience in strategic communications, campaign planning, crisis communications, issues management, risk and reputation management, brand communications, organisational culture, and internal communications. Our strength lies in our ability to work as a team to support our clients, drawing from our substantial experience across a number of sectors and regions.  This is augmented with our in-house backgrounds and consulting experience.  We understand our client’s needs from all angles and pool our strength to deliver the best outcomes.
  • Security
  • Economic Development
  • Financial Services
  • Oil & Gas
  • Real Estate
  • Government
  • Public Diplomacy
  • Retail
  • Agriculture

Sheena Thomson, Found. Chart. PR, MCIPR

Sheena is a global communications leader specialising in strategic, crisis and issues communications.  Throughout her career, Sheena has built a solid reputation in military media operations, government advisory and corporate communications roles.   Sheena is an expert in the field of planning, training and managing communications during and after situations that threaten or impact lives, business operations or reputation.

Sheena is a former Royal Navy Officer who specialised in military human resources and media operations.  During her uniformed career, she mastered the most fundamental communication skills: listening and crafting clear communications with a complex subject matter in often challenging settings.

After twelve years, she ‘retired’ as a Lieutenant Commander and took a corporate communications role in financial services before embarking on an eleven-year communications career in international relations.

Sheena has deployed, consulted, or lived and worked in several countries and has been a resident of Macedonia, Egypt, UAE, Oman and Thailand.  Her assignments during this time included spokesperson and senior advisory roles for NATO, the EU, the Emirate of Abu Dhabi Executive Council General Secretariat and the ASEAN Secretariat.

Sheena has been at the centre of managing a number of sensitive and challenging issues. These include  aircraft accidents, political crises, security issues, regulatory challenges and post-IPO issues management.  Sheena was also resident in Thailand leading up to the coup d’état in 2014.

Sheena’s global experience enables her to operate in any environment, culture and country with ease and confidence.  She fully understands the cultural communication dynamics in an international, regional and local context and is an expert in GCC and ASEAN communication dynamics. Sheena remains mobile – her record deploying to a client overseas is two days.